Fitness Bar
Am interested in opening a snack bar at a fitness club. Anyone have experience or helpful suggestions?
Live in Phoenix. Work out at LA fitness and have noticed they have a couple of gyms w/out sports shake snack bars. They are advertising for buz ops and I thought I might look into it. Have a full time job currently and am willing to invest 30 hours a week and $10k to launch. What else do I need to know….grew up in restaurant biz.
Congratulations on finding an opportunity and having the intelligence on seizing such.
Here is what I can help you with:
1. When negotiating your lease, To cut down on your start us expenses ask them pay for all of the improvements needed in exchange for a share of the net proceeds for a specified time, say “In exchange for all of the leasehold improvements needed I will give you 25% of my net profits for the first 4 years” This will save you huge in the long run.
2. Buy your equipment cheap, buy used equipment, try Craigslist, eBay, restaurant auctions; there you can buy all your equipment for 10 cents on the dollar.
3. Do surveys of the gyms to see what would sell the best in each gym, do not be afraid to go out and meet the patrons of the gym, make it personal, say “Hi, my name is _____ and I am planning on opening a snack bar here very soon and I would really like your input on what you think would sell well, what would you buy?” After they give you there input, give them a coupon for a free item, or a discount redeemable the first month you are open. This will get them talking to there friends and they will also no you when you open and will be more interested in buying when you open.
4. As for opening them, I would start with just one, to see if it will do well, don’t blow all $10k with this one though, and keep it conservative. Get your vendors to pitch in on the equipment such as beverage coolers. If your first one is successful start your next. Start with the gym that you think has the highest potential and will be most successful.
5. This will really put a strain in your time, dedicate as much of your spare time as possible to this, try to cut down on your labor cost by working it yourself. The next best thing to your own free labor is hiring the most attractive females possible to work the counter. Think I am kidding? Go to most busy espresso carts and you will find them.
This is all I can think of for now, if you have any other question please do not hesitate to send me an email for further inquiry, jcattin@comcast.net
Good luck!
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